We describe ingredients based on their cosmetic role — how they help products feel, cleanse, moisturize, soften, or improve appearance.
Hydration Ingredients
Hyaluronic Acid — Known for its ability to help skin feel hydrated and plump-looking.
Glycerin — Helps attract moisture for a hydrated skin feel.
Softening Ingredients
Niacinamide — Loved in skincare for helping support a more even-looking complexion.
Shea Butter — Selected for a soft, nourished feel.
Botanical Oils
Argan Oil, Jojoba Oil — Selected for a soft, nourished feel and a luxury sensorial finish.
Hair Conditioning Ingredients
Panthenol — Often used in haircare to help hair feel smooth, soft, and conditioned.
Scalp Refresh Ingredients
Rosemary Leaf Extract — Used as a botanical ingredient for a refreshing haircare experience.
What We Avoid Claiming
We do not claim our ingredients treat, cure, or prevent any disease or medical condition.